licensing

We have always insisted on pioneering and innovating in the commercial development of football assets, so the commercial licensing business of Willy Asset IP is a more beneficial attempt and exploration.

The company’s main business form in the field of commercial licensing is to authorize the use of resource intellectual property rights to third parties and cooperative brands for sales sharing and extended design of related products. At present, we have involved multiple categories of franchised products such as game licensing and star cards in the field of commercial licensing.

The commercial licensing of international youth competition screening is still in the initial stage. In order to drive greater commercial development and market, we will drive the expansion of the sports attributes of football IP and reach a more diverse cultural level, which will have a huge market prospect.